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Theres No Such Thing As Guaranteed Success In The Car Industry These Days But Citroens C2 VTS Is As Close To A Cert As Its Possible To Get. Andy Enright Reports
Its a basic lesson drilled into thousands of MBA students on their marketing module. Understand your target market. Dont sell them what you think they should have or whats expedient for you to produce. Citroen seem to have learned this lesson and learned it well.
Their latest C2 VTS ticks all of the boxes required by young drivers looking for their first sporting car. Many car manufacturers rather snobbishly refuse to recognise the existence of a Max Power generation but Citroen have wisely endeavoured to understand this niche market and have reaped the rewards.
The old Saxo VTR and VTS models vied with the Vauxhall Corsa as the prime pick amongst those young drivers looking for something sassy that wouldnt break the bank. Aftermarket tuners and accessories fuelled the new sales cycle and prolonged the profitability of the rather ageing Saxo line until its replacement by the C2 and C3 models. The C2 VTR and VTS models should be the victors for some years to come in this particular market segment. The VTS is powered by a 125bhp 1.
6-litre engine up 15bhp on its VTR sibling thats enough to punt it to 60mph in 8.1 seconds and on to a top speed of 126mph. This sixteen-valve unit never feels particularly rapid but a look at the torque curve shows why. Its so broad and flat that theres enough urge for overtaking right across the board with no awkward flat spots or the screaming peaks associated with old fashioned multivalve engines.
This measured, linear response makes the car feel a good deal more relaxed than its racy looks suggest but its an easy car to maintain pace in and deceptively quick when arriving at corners. The five speed manual box is a good deal more conventional than the paddle shift system offered on the VTR model and features close ratio gearing to extract as much performance from the willing engine. Citroen could probably have made the engine a good deal more powerful had they wished, but in order to keep insurance costs manageable, theyve pegged the power at 125bhp. Combine that with the C2s excellent security and safety and low cost of accident repair and the VTS weighs in fully six insurance groups lower than the old Saxo VTS.
A Group 8 rating puts it on the shopping lists of many young buyers who thought this sort of car was unaffordable. The occasional free insurance deal provided by Citroen dealers (subject to the usual terms and conditions) also sweetens that particular pill.
"The C2 VTS weighs in fully six insurance groups lower than the outgoing Saxo VTS"
You get a lot for your money. The 12,195 asking price is 1,000 less than the Saxo VTS was at launch all those years ago, and includes air-conditioning, a CD stereo and ESP stability control. Your first performance hatch was once an abject lesson in disappearing off the Queens highway tail first during a spectacularly ill-advised cornering manoeuvre but the ESP system does a great job of reining in youthful enthusiasm. Should you really want to test the effectiveness of Citroens insurance policy, it can be switched off but youll still have the safety net of anti lock brakes with electronic brake assist and brakeforce distribution to help you out of a spot.