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However, the Kia Cerato is a neat, distinctive car that looks good from any angle rather than the conflicting mish-mash or all pervading blandness that can sometime emerge from Korea. It’s style won’t simply disappear into the forgettable like so many of its and Hyundai’s forbears.
Get going and apart from the indicators being on the right it’s a painless experience. At least the steering has a bit of meat to it. Switch on the radio. Er, how do you switch on the radio? None of the obvious big knobs do the job. So you have to stop and pull out the half-inch thick radio instruction manual to learn that the little curved button at the top left corner is the on/off switch, which must be pressed to switch on or pressed and held for more than a second to switch off. And if you want to insert a CD you have to fold down the front. And in press cars there’s usually a note requesting you to remove the front when you park, but you haven’t got anywhere to put it so you don’t. Why do the South Koreans and persist with irritating ICE? Why can’t they build it in? If Toyota can even for its Thai market cars, why can’t KIA?
On the motorway it thrums along very well. At motorway cruising speeds you sit on a very pleasing part of the power curve that gives enough acceleration without strain or excess noise. It’s a very good cruiser. Not much wind noise either. All you hear are the tyres. Gearing worked out at about 23.5 mph per 1,000 rpm, about the same as a Ford Focus 1.6. Back road handling is fine. No brilliant, but not bad either. Nothing to criticise there. The steering still feels meaty enough too.
Ceratos come in two body styles: the good looking saloon and the less good looking hatchback. The hatch is the poorer relation, starting at £9,750, the same as a run-out model Ford Focus Flight with CD and a/c. Saloons kick off at £10,500 for the 1.6LX and end abruptly at the £11,995 141bhp 2.0SE. So there’s only £2,245 between the cheapest and the most expensive.